MEDIA RELEASE - 13 Oct, 2006

Cane this Summer…
with Sydney’s top bar industry professionals

The guys usually responsible for pouring your drinks are taking things a logical step further, turning their expert hands to the production and distribution of the most exciting new addition to the top shelf – HUDSON’S CANE spirit. Who better to tell us what we should be drinking than our favourite barmen and why has this never happened before?!

Introducing a new category altogether, HUDSON’S CANE is a crystal clear spirit distilled from fermented molasses (a by-product of sugar processing). Not to be confused with rum, Cane spirit is as unique to South Africa as tequila is to Mexico and the smoothest offering on the market. HUDSON’S CANE will be hitting Australian shores next week just in time for the summer!

HUDSON’S CANE is brought to us by Splash Distribution, a collaboration of Sydney’s top industry professionals:  
-James Hudson, Manager of Lady Lux nightclub
-Mark Tarrant, Bar Solutions Senior Consultant and veteran Manager at establishments such as Middle Bar and Lady Lux
-Ben Martin, esteemed Cocktail Bartender and Bar Consultant involved with the opening of bars such as Longrain, Middle Bar and Ruby Rabbit
-James Moorby, 2ic for the Licensee at Home night club who also spent time as the Lady Lux General Manager.

The simple way to enjoy HUDSON’S CANE:
The Classic – HUDSON’S CANE, dry ginger & a squeeze of lime
Or, if you like your drink to come with added health benefits then try the HUDSON’S CANE signature cocktail:
Salvia - HUDSON’S CANE poured into a high ball over ice. Then mix with Aloe Vera* juice & Sugar Cane syrup, pressed limes, cloudy apple juice & shake with sage.

*Aloe Vera is a super food that contains over 75 nutrients and 20 minerals, 18 amino acids and 12 vitamins. Aloe Vera is also native to South Africa with HUDSON’S CANE.

“Hudson’s Cane is an essential base spirit for every bar”
Mike Enright, Zeta. Bar Manager of the Year, 2006

“The smoothest sugar cane spirit I have ever tasted”
Marcus Motteram, owner FFour, Melbourne

Traditionally the process of producing HUDSON’S CANE has remained the same - sugar cane is ground up in the manufacturing process and the residue left after crystallisation and separation of the major portion of the sugar is called molasses. This is a high viscosity dark brown or black liquid like maple syrup. The next step is to ‘inoculate’ the molasses with a yeast culture. The fermented molasses is then distilled 4 times in column stills then charcoal filtered to produce a premium quality, extremely pure and crystal clear HUDSON’S CANE which has an incomparable smoothness.

Tasting Notes
A clean fresh taste, aged for a limited time, with a sweet extra smooth accent. Traditional methods are used to balance the character of the spirit to give a long velvet finish.

Rationale
- Smooth & very mixable
- A great base spirit
- Recommended by industry professionals
- 37.5% abv

Distribution
Imported and distributed by Splash Pty Ltd.
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For further details contact:

SPLASH DISTRIBUTION Pty Ltd
 
Suite 214
410 Elizabeth Street
Surry Hills
Sydney
2010
+61 (0) 2 92818756
info@splash-distribution.com